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Goes head-to-head with Procter & Gamble
August 1, 2013
By: TOM BRANNA
Editor
Energizer Holdings is powered by its personal care brands. The battery maker acquired three strong feminine care brands that put the company in more direct competition with rival Procter & Gamble. Energizer’s decision to diversify should offset weakness in the battery category, say industry analysts. Besides Energizer and Eveready battery brands, Energizer also owns Schick, Wilkinson Sword, Skintimate, Banana Boat, Hawaiian Tropic, Edge, Wet Ones and Playtex. On Wednesday, Energizer Hol...
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